@import url('https://fonts.googleapis.com/css2?family=Archivo:wght@400;600;800&display=swap');

:root {
  --color-bg: #f3f2f2;
  --color-surface: #eae9e9;
  --color-text: #201e1d;
  --color-accent: #ec3013;
  --color-accent-600: #dd2b0f;
  --color-accent-700: #ae1800;
  --color-accent-100: #fff2ef;
  --color-divider: color-mix(in srgb, #201e1d 40%, transparent);
  --font-heading: "Archivo", system-ui, sans-serif;
  --font-body: "Archivo", system-ui, sans-serif;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --leading: 28px;
  --half: 14px;
  --edge: clamp(20px, 5vw, 72px);
  --measure: 58ch;
}

* , *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--color-bg);
  color: var(--color-text);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.55;
  text-wrap: pretty;
}
h1, h2, h3, h4 {
  font-family: var(--font-heading);
  font-weight: 800;
  letter-spacing: -0.015em;
  margin: 0;
}
p { margin: 0; }
img { display: block; max-width: 100%; }
a { color: var(--color-text); text-underline-offset: 3px; }
:focus { outline: none; }
:focus-visible { outline: 2px solid var(--color-accent); outline-offset: 2px; }
::selection { background: color-mix(in srgb, var(--color-accent) 30%, transparent); }

.wrap { max-width: 1120px; margin: 0 auto; padding: 0 var(--edge); }
.rule { height: 2px; border: 0; margin: 0; background: var(--color-divider); }

/* — buttons — */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  cursor: pointer; text-decoration: none; white-space: nowrap;
  font-family: var(--font-heading); font-weight: 800; font-size: 15px;
  padding: 13px 22px; border-radius: 0; border: 1px solid transparent;
  transition: background 0.15s ease, border-color 0.15s ease, transform 0.15s ease, box-shadow 0.15s ease;
}
.btn:hover { transform: translateY(-2px); box-shadow: 0 4px 0 var(--color-divider); }
.btn:active { transform: translateY(0); box-shadow: none; }
.btn.btn-primary { background: var(--color-accent); color: #fff; animation: ctaPulse 2.6s ease-in-out infinite; }
.btn.btn-primary:hover { background: var(--color-accent-600); animation-play-state: paused; }
.btn.btn-primary:active { background: var(--color-accent-700); }
.btn.is-loading { opacity: 0.75; cursor: wait; animation-play-state: paused; }
@keyframes ctaPulse {
  0%, 100% { box-shadow: 0 0 0 0 color-mix(in srgb, var(--color-accent) 45%, transparent); }
  50% { box-shadow: 0 0 0 7px color-mix(in srgb, var(--color-accent) 0%, transparent); }
}
@media (prefers-reduced-motion: reduce) { .btn.btn-primary { animation: none; } }
.btn.btn-ghost { color: var(--color-text); border-color: var(--color-text); }
.btn.btn-ghost:hover { background: color-mix(in srgb, var(--color-text) 7%, transparent); }
.btn.btn-ghost-invert { color: #fff; border-color: #fff; }
.btn.btn-ghost-invert:hover { background: color-mix(in srgb, #fff 15%, transparent); }

.tag {
  display: inline-flex; align-items: center; font-size: 11px; font-weight: 800;
  font-family: var(--font-heading); letter-spacing: 0.06em; text-transform: uppercase;
  padding: 4px 9px; background: var(--color-surface); color: var(--color-text);
}

.kicker {
  display: block; font-size: 13px; font-weight: 800; font-family: var(--font-heading);
  letter-spacing: 0.08em; text-transform: uppercase;
  color: color-mix(in srgb, var(--color-text) 60%, transparent);
  margin: 0 0 var(--space-3);
}

/* — nav — */
.nav {
  display: flex; align-items: center; gap: var(--space-4);
  padding: var(--space-3) var(--edge);
  border-bottom: 2px solid var(--color-divider);
  position: sticky; top: 0; background: var(--color-bg); z-index: 10;
}
.nav-brand { font-family: var(--font-heading); font-weight: 800; font-size: 18px; margin-right: auto; white-space: nowrap; }
.nav a:not(.btn) { color: inherit; text-decoration: none; font-size: 14px; white-space: nowrap; display: none; }
.nav a:not(.btn):hover { text-decoration: underline; }
@media (min-width: 720px) { .nav a:not(.btn) { display: inline; } }
.nav .btn { flex-shrink: 0; padding: 10px 18px; font-size: 14px; }

/* — hero — */
.hero { padding: calc(3 * var(--leading)) 0 calc(2 * var(--leading)); }
.display {
  font-size: clamp(34px, 5.4vw, 58px); line-height: 1.08; letter-spacing: -0.02em;
  margin-left: -0.05em;
}
.display .line { display: block; }
.hero .sub { font-size: 17px; line-height: var(--leading); max-width: var(--measure); margin-top: var(--half); }
.hero .row { display: flex; gap: var(--space-3); flex-wrap: wrap; margin-top: var(--leading); }
.scroll-cue {
  display: flex; margin-top: calc(1.5 * var(--leading)); font-size: 20px; color: var(--color-text);
  text-decoration: none; animation: scrollBounce 1.8s ease-in-out infinite;
}
@keyframes scrollBounce { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(6px); } }
@media (prefers-reduced-motion: reduce) { .scroll-cue { animation: none; } }

/* — valor (evidências) — */
.valor { padding: calc(3 * var(--leading)) 0; }
.valor h2 { font-size: clamp(24px, 3vw, 32px); max-width: 32ch; margin-top: 4px; margin-bottom: calc(1.5 * var(--leading)); }
.grid-valor { display: flex; flex-direction: column; gap: var(--leading); max-width: 48ch; }
.stat-card { border-top: 2px solid var(--color-divider); padding-top: var(--space-4); }
.stat-num { font-family: var(--font-heading); font-weight: 800; font-size: clamp(44px, 5.4vw, 62px); color: var(--color-accent); line-height: 1; margin-bottom: 10px; letter-spacing: -0.02em; }
.stat-line { font-size: 16px; font-weight: 600; line-height: 1.35; color: var(--color-text); max-width: 30ch; margin-bottom: 8px; }
.stat-fonte { font-size: 11px; letter-spacing: 0.04em; text-transform: uppercase; color: color-mix(in srgb, var(--color-text) 55%, transparent); }

.section-cta { margin-top: var(--leading); }

/* — planos — */
.planos { padding: calc(3 * var(--leading)) 0; }
.planos h2 { font-size: clamp(24px, 3vw, 32px); max-width: 32ch; margin-top: 4px; }
.planos-sub { font-size: 15px; color: color-mix(in srgb, var(--color-text) 78%, transparent); max-width: 60ch; margin-top: var(--space-2); margin-bottom: calc(1.5 * var(--leading)); }
.grid-planos { display: grid; grid-template-columns: 1fr; gap: var(--leading); }
@media (min-width: 860px) { .grid-planos { grid-template-columns: repeat(3, 1fr); align-items: stretch; } }
.card-plano {
  position: relative; border: 2px solid var(--color-divider); padding: var(--space-4);
  display: flex; flex-direction: column; gap: var(--space-2);
}
.card-plano-destaque { border-color: var(--color-accent); border-width: 2px; }
.card-plano-badge { position: absolute; top: -12px; left: var(--space-4); background: var(--color-bg); }
.card-plano-nome { font-family: var(--font-heading); font-weight: 800; font-size: 18px; }
.card-plano-preco { font-family: var(--font-heading); font-weight: 800; font-size: clamp(28px, 3.4vw, 36px); letter-spacing: -0.02em; }
.card-plano-preco span { font-family: var(--font-body); font-weight: 400; font-size: 13px; color: color-mix(in srgb, var(--color-text) 60%, transparent); margin-left: 4px; }
.card-plano-manut { font-size: 13px; color: color-mix(in srgb, var(--color-text) 60%, transparent); }
.card-plano-lista { list-style: none; margin: var(--space-2) 0 0; padding: 0; display: flex; flex-direction: column; gap: 8px; flex: 1; }
.card-plano-lista li { position: relative; padding-left: 18px; font-size: 14px; }
.card-plano-lista li::before { content: ""; position: absolute; left: 0; top: 7px; width: 8px; height: 8px; background: var(--color-accent); }
.card-plano .btn { margin-top: var(--space-3); width: 100%; }
.planos-nota { margin-top: var(--leading); font-size: 14px; color: color-mix(in srgb, var(--color-text) 78%, transparent); }
.planos-nota a { color: var(--color-text); }

/* — steps — */
.steps { padding: calc(3 * var(--leading)) 0; }
.step-grid { display: flex; flex-direction: column; gap: 0; max-width: 52ch; }
.step { display: grid; grid-template-columns: 56px 1fr; gap: var(--space-3); align-items: baseline; padding: var(--half) 0; }
.step + .step { border-top: 2px solid var(--color-divider); }
.step-num { font-family: var(--font-heading); font-weight: 800; font-size: 15px; color: color-mix(in srgb, var(--color-text) 55%, transparent); }
.step-title { font-size: 19px; margin-bottom: 4px; }
.step-copy { font-size: 15px; color: color-mix(in srgb, var(--color-text) 78%, transparent); max-width: 52ch; }

/* — exemplos — */
.exemplos { padding: calc(3 * var(--leading)) 0; }
.exemplos-sub { font-size: 15px; color: color-mix(in srgb, var(--color-text) 78%, transparent); max-width: 60ch; margin-top: 4px; margin-bottom: calc(1.5 * var(--leading)); }
.grid-exemplos { display: flex; flex-direction: column; gap: var(--leading); max-width: 480px; }
.card-exemplo { border: 2px solid var(--color-divider); }
.card-exemplo-shot {
  aspect-ratio: 16 / 10; background: var(--color-surface);
  display: flex; align-items: center; justify-content: center;
  color: color-mix(in srgb, var(--color-text) 45%, transparent); font-size: 13px;
  border-bottom: 2px solid var(--color-divider);
}
.card-exemplo-frame {
  display: block; width: 100%; aspect-ratio: 16 / 10; border: 0;
  border-bottom: 2px solid var(--color-divider); background: var(--color-surface);
}
.card-exemplo-body { padding: var(--space-3) var(--space-4); display: flex; flex-direction: column; gap: 6px; }
.card-exemplo-tags { display: flex; gap: 6px; flex-wrap: wrap; }
.tag-outline { background: transparent; border: 1px solid var(--color-divider); }
.card-exemplo-nome { font-size: 18px; }
.card-exemplo-links { margin-top: var(--space-2); display: flex; gap: var(--space-2); flex-wrap: wrap; }
.demo-interativo-cta {
  margin-top: var(--leading); padding: var(--space-4); max-width: 480px;
  border: 2px dashed var(--color-divider); display: flex; flex-direction: column; gap: var(--space-3);
}
.demo-interativo-cta p { font-size: 15px; max-width: 44ch; }
.demo-setores { display: flex; flex-wrap: wrap; gap: var(--space-2); }
.demo-setor-link {
  cursor: pointer; text-decoration: none;
  transition: background 0.15s ease, transform 0.15s ease;
}
.demo-setor-link:hover { background: color-mix(in srgb, var(--color-accent) 12%, var(--color-surface)); transform: translateY(-1px); }

/* — credibilidade — */
.credibilidade { padding: calc(3 * var(--leading)) 0; }
.cred-grid { display: flex; flex-direction: column; gap: var(--leading); }
.cred-copy p { font-size: 16px; margin-bottom: var(--space-3); max-width: 52ch; }
.cred-lista { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: var(--space-3); }
.cred-lista li { position: relative; padding-left: 20px; font-size: 15px; max-width: 48ch; }
.cred-lista li::before { content: ""; position: absolute; left: 0; top: 7px; width: 9px; height: 9px; background: var(--color-text); }
.cred-contato { margin-top: var(--space-4); font-size: 14px; }
.cred-contato a { display: block; margin-top: 4px; color: var(--color-text); text-decoration: underline; }

/* — close — */
.close { background: var(--color-accent); color: var(--color-bg); }
.close .wrap { padding: calc(2.5 * var(--leading)) var(--edge); }
.close h2 { font-size: clamp(30px, 4vw, 46px); line-height: 1.1; letter-spacing: -0.015em; margin-left: -0.05em; }
.close .row { display: flex; align-items: center; gap: var(--space-4); flex-wrap: wrap; margin-top: var(--leading); }
.close .row a.email { color: var(--color-bg); font-size: 14px; text-decoration: underline; text-underline-offset: 3px; }

.zap-flutuante {
  position: fixed; bottom: 20px; right: 20px; z-index: 40;
  box-shadow: 0 4px 16px color-mix(in srgb, var(--color-text) 30%, transparent);
}
/* Ícone só, sem o texto "Falar no WhatsApp", abaixo de 480px. Com o texto,
   o botão passa de 230px de largura numa tela de 390px — mais de metade da
   tela — e cobre (medido com getBoundingClientRect, não só olhando)
   qualquer conteúdo interativo que caia naquele canto em algum ponto da
   rolagem, como os links de profissão em #exemplos. Ícone reduz a área pra
   ~50px, deixando o resto da largura livre. */
@media (max-width: 480px) {
  .zap-flutuante { padding: 14px; }
  .zap-flutuante .zap-label { display: none; }
}

footer { padding: calc(1.5 * var(--leading)) 0; }
.footer-grid {
  display: flex; flex-direction: column; gap: 6px; font-size: 13px;
  color: color-mix(in srgb, var(--color-text) 70%, transparent);
}
@media (min-width: 720px) { .footer-grid { flex-direction: row; justify-content: space-between; } }
.footer-grid a { color: inherit; text-decoration: none; }
.footer-grid a:hover { text-decoration: underline; }